23andMe, a leading genetic testing company, has been in the spotlight recently due to its bankruptcy filing and concerns over customer data privacy. As users navigate their accounts, how to 23andMe login, sign up, reset passwords, and manage data is crucial.
This article provides a Complete guide on these processes, addressing common issues such as missing verification codes and data deletion.
What is 23andMe?
23andMe Holding Co. is an American personal genomics and biotechnology company based in South San Francisco, California. Founded in April 2006, the company specializes in direct-to-consumer genetic testing services.

Here are the key points about 23andMe:
Services and Products
- DNA Testing: 23andMe offers saliva-based DNA testing that provides customers with insights into their ancestry, health predispositions, carrier status, traits, and wellness.
- Ancestry Composition: The company provides one of the most detailed ancestry breakdowns on the market, utilizing a large reference dataset.
- Health Reports: 23andMe offers Genetic Health Risk and Carrier Status reports that meet FDA requirements, with each variant demonstrating over 99% accuracy and reproducibility.
Technology and Process
- Genotyping: 23andMe analyzes specific locations in a customer’s genome known to differ between people.
- Data Analysis: The company uses algorithms to estimate ancestry and generate personalized genetic reports.
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Business and Market Position
- Public Company: 23andMe became publicly traded in 2021 via a merger with a Special Purpose Acquisition Company (SPAC).
- Financial Performance: As of March 31, 2024, 23andMe reported revenue of US$192 million and a net income of US$−666 million.
- Customer Base: By February 2024, 23andMe had genotyped over 14 million individuals.
Recent Developments
- Bankruptcy Filing: In March 2025, 23andMe filed for Chapter 11 bankruptcy, and CEO Anne Wojcicki resigned.
- Legal Challenges: The company is facing over 30 lawsuits due to a data breach in 2023 that exposed personal information of nearly 7 million customers.
- Stock Performance: 23andMe is at risk of being delisted from Nasdaq as its stock trades below $1 per share.
Despite these challenges, 23andMe remains a significant player in the personal genomics industry, offering a range of services that allow individuals to explore their genetic makeup and potential health risks.
23andMe Login

To access your 23andMe account, follow these steps:
- Visit the 23andMe Website: Go to https://auth.23andme.com/login/.
- Click “Sign In”: Locate the “Sign In” button at the top right corner.
- Enter Login Details: Input your email address and password.
- Alternative Sign-in Options: You can also sign in using Google or Apple if previously linked.
23andMe Sign-up

To create a new account:
- Open the 23andMe Start Page: Go to https://www.23andme.com/start.
- Enter Personal Details: Provide your first and last name, birthdate, and email address.
- Set a Password: Create a strong password.
- Agree to Terms: Read and agree to the Terms of Service and Privacy Statement.
23andMe Reset Password

If you’ve forgotten your password:
- Open the 23andMe Login Page: https://auth.23andme.com/forgot/
- Enter Email Address: Input the email associated with your account.
- Send Reset Email: Click “Send Reset Email.“
- Follow Instructions: Check your email for a password reset link and follow the instructions.
How to Delete Your 23andMe Data
Given recent concerns about data privacy, many users are opting to delete their genetic data from 23andMe.
Here’s how:
- Log into Your Account: Access your 23andMe account via their website.
- Navigate to Settings: Go to the “Settings” area of your profile.
- Access 23andMe Data: Scroll to the “23andMe Data” section and click “View“.
- Download Data (Optional): Download a copy of your genetic data for personal records before proceeding13.
- Delete Data: Scroll to the “Delete Data” section and select “Permanently Delete Data“.
- Confirm Deletion: You will receive an email from 23andMe. Click the link in this email to finalize your deletion request.
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23andMe Not Sending Verification Code
Some users have reported issues with receiving verification codes for 2-step verification. If you encounter this problem:
- Check Spam Folder: Ensure the code isn’t in your spam or junk folder.
- Contact Support: Reach out to 23andMe Customer Care for assistance.
Recent Developments and Concerns
The recent bankruptcy filing by 23andMe has raised significant concerns about data privacy. Users are advised to review their account settings and consider deleting their data if they are no longer comfortable with the company’s data handling practices.
California Attorney General Rob Bonta has urged users to take proactive steps to protect their genetic information.
FAQs
Question | Answer |
---|---|
How to 23andMe login my account? | Visit the 23andMe website, click “Sign In,” and enter your email and password. |
How do I sign up for a 23andMe account? | Go to the 23andMe start page, enter your details, and agree to the terms. |
How do I reset my 23andMe password? | Click “Forgot your password?” on the login page, enter your email, and follow the reset instructions. |
How to delete my 23andMe data? | Log in, go to Settings, find “23andMe Data,” and select “Permanently Delete Data“. |
What if I don’t receive a verification code? | Check your spam folder and contact 23andMe support if necessary. |
Conclusion
23andMe platform requires its login, sign-up, and data management processes. With recent concerns about data privacy, users must be proactive in managing their genetic information. Whether you’re logging in, resetting your password, or deleting your data, these steps will guide you through the process. As the landscape of genetic testing continues to evolve, staying informed about your data rights is essential.
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